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Compared in this guide
Upsell.com Loox Alia Klaviyo Judge.me Rebuy Smile.io PageFly Search & Discovery Ecom Wizzard
Buying guide · Updated June 2026

The 10 best Shopify apps of 2026

The app store has thousands of options and most stores need about ten of them. We ranked the apps by the revenue job each one does, so you can build a stack instead of a pile. Ratings and pricing checked against live App Store listings, June 2026.

EZBy the EZShortlist teamRun on our own storesIndependent rankingsAd disclosure

The top 5, ranked

Best to good →
1 Upsell.com logoUpsell.com★ Best upsell Post-purchase upsellsCart & checkout funnelsRepeat buys, no re-entry 4.8/5 Free View → 2 Loox logoLooxBest photo reviews Auto photo & video reviewsGalleries that convertReferrals built in 4.8/5 $9.99/mo Visit → 3 Klaviyo logoKlaviyoBest email & SMS Deepest Shopify dataAutomated cart & winbackBehavior-based segments 4.7/5 Free Visit → 4 Alia logoAliaBest lead capture A/B-tested popupsEmail & SMS captureBuilds your list 4.7/5 Trial Visit → 5 PageFly logoPageFlyBest landing pages Landing pages built for adsDrag-and-drop editorFree plan to start 4.5/5 Free Visit →
Upsell.com (ReConvert) review cover
★ Best post-purchase upsell 4.8

1.Upsell.com (ReConvert)

The thank-you page is dead space on most stores. This app turns it into a revenue surface with one-click upsells that fire right after checkout, when trust is highest and card details are already entered. Formerly ReConvert, now Upsell.com.

Pricing
Free plan / from $4.99/mo
View on App Store →
  • Rating4.8 stars, 2,800+ reviews
  • JobPost-purchase upsell
  • Used by40,000+ brands
  • Typical liftAround 10-15% AOV

What wins us over

  • Turns the thank-you page into a one-click upsell surface
  • Cart, checkout and post-purchase funnels in one app
  • Customers buy again without re-entering payment details

What to consider

  • Per-order pricing climbs as volume grows
  • Recently rebranded from ReConvert to Upsell.com, which confuses some search results
Our verdict: The first app most stores should install. It monetizes a page you already have and pays for itself fast.
Loox review cover
Best photo reviews 4.8

2.Loox

People trust photos from real buyers more than anything a brand says about itself. Loox automates the collection of photo and video reviews and displays them in galleries that fit the theme, which is why visual brands keep choosing it.

Pricing
From $9.99/mo
View on App Store →
  • Rating4.8 stars, 7,500+ reviews
  • JobVisual social proof
  • Used by100,000+ stores
  • BonusReferral program built in

What wins us over

  • Photo and video reviews collected on autopilot after purchase
  • Gallery widgets that genuinely lift product-page conversion
  • Referrals included, so happy customers recruit new ones

What to consider

  • No free plan, unlike Judge.me
  • Strongest for visual products; less point for plain commodities
Our verdict: The reviews app for brands where the product has to be seen. For everything else, Judge.me does the job for free.
Alia review cover
Best lead capture 4.7

3.Alia

Every retention dollar starts with a captured email. Alia replaces the static popup with offers it tests and optimizes automatically, and stores switching to it usually see opt-in rates jump. The list it builds powers everything else in this stack.

Pricing
Free trial, tiers scale with traffic
View on App Store →
  • JobEmail and SMS capture
  • MethodAI-tested popups
  • FeedsKlaviyo and your flows
  • Best forGrowing the list

What wins us over

  • Popups that get tested and optimized instead of set and forgotten
  • Captures email and SMS in one flow
  • Everything downstream (flows, winbacks) depends on the list this builds

What to consider

  • Another popup on the site, so configure frequency rules with care
  • Pricing scales with traffic, check the tier that fits yours
Our verdict: The highest-leverage app at the top of the funnel. A better opt-in rate compounds through every email you ever send.
Klaviyo review cover
Best email and SMS 4.7

4.Klaviyo

Klaviyo remains the default for a reason: it reads Shopify data better than anyone and turns it into automated revenue. The welcome series, abandoned cart and winback flows alone typically pay for the subscription many times over.

Pricing
Free to 250 contacts / from $20/mo
View on App Store →
  • JobEmail and SMS marketing
  • StrengthShopify data depth
  • Key flowsWelcome, abandon, winback
  • Best forRetention revenue

What wins us over

  • The deepest Shopify data integration of any email platform
  • Abandoned cart and winback flows that run themselves
  • Segmentation that actually uses purchase behavior

What to consider

  • Costs rise quickly as the list grows
  • Powerful enough to be overwhelming on day one
Our verdict: Still the retention backbone. Set up three flows (welcome, abandoned cart, winback) and let it earn quietly.
Judge.me review cover
Best budget reviews 4.8

5.Judge.me

Judge.me wins on value. The free plan sends unlimited review requests, the widgets load fast, and the $15 Awesome plan is one of the cheapest meaningful upgrades in the entire app store. Most stores never need more than this.

Pricing
Free plan / Awesome $15/mo
View on App Store →
  • RatingOne of the highest on the store
  • JobReviews and ratings
  • Free planUnlimited review requests
  • BonusGoogle rich snippets

What wins us over

  • Unlimited review requests even on the free plan
  • Fast widgets that do not drag page speed down
  • SEO rich snippets that put stars in Google results

What to consider

  • Less visual polish than Loox galleries
  • Branding on the free plan widgets
Our verdict: The sensible default for most stores. Start free, upgrade to Awesome at $15 when you want the branding gone.
Rebuy review cover
Best AI cross-sell 4.6

6.Rebuy

Rebuy is what personalization looks like when it works: every shopper sees a different store, merchandised by AI from their behavior. It earns its price tag once you have the traffic and catalog for the recommendations to learn from.

Pricing
From $99/mo
View on App Store →
  • JobPersonalized recommendations
  • WhereProduct, cart, checkout
  • Plays well withKlaviyo and ReConvert
  • Best forStores past first traction

What wins us over

  • AI recommendations across product pages, cart and checkout
  • Smart cart that merchandises itself
  • Integrates cleanly with the rest of this stack

What to consider

  • Priced for stores doing real volume
  • Needs catalog depth to shine; thin stores see less benefit
Our verdict: The upgrade once ReConvert is humming and you want personalization across the whole journey, not just post-purchase.
Smile.io review cover
Best loyalty and rewards 4.5

7.Smile.io

Acquiring a customer twice costs nothing compared to acquiring two customers. Smile.io is the easiest way to bolt a points, VIP and referral program onto a store, and for repeat-purchase categories it compounds quietly month after month.

Pricing
Free plan / from $49/mo
View on App Store →
  • JobLoyalty and referrals
  • ProgramsPoints, VIP tiers, referrals
  • Used by100,000+ merchants
  • Best forRepeat-purchase businesses

What wins us over

  • Points, VIP tiers and referrals without custom development
  • Launches in an afternoon
  • Gives customers a reason to come back instead of comparison shopping

What to consider

  • Free plan is genuinely limited
  • Loyalty only moves the needle once you have repeat-purchase potential
Our verdict: Worth it the day retention becomes your growth lever. Consumables and fashion see it pay off fastest.
PageFly review cover
Best landing pages 4.5

8.PageFly

Sending paid traffic to a stock product page leaves money on the table. PageFly builds dedicated landing pages matched to the ad that brought the click, which is one of the most reliable conversion improvements a store can make.

Pricing
Free plan / from $24/mo
View on App Store →
  • JobLanding page builder
  • EditorDrag and drop
  • Best forPaid traffic campaigns
  • SpeedLight, theme-friendly output

What wins us over

  • Purpose-built landing pages for ads instead of generic product pages
  • Drag-and-drop editing with real design control
  • Free plan is enough to test the workflow

What to consider

  • Page builders can drift off-brand without discipline
  • Complex pages still benefit from a designer's eye
Our verdict: If you spend on ads, dedicated landing pages are one of the cheapest conversion lifts available. PageFly is the proven pick.
Shopify Search & Discovery review cover
Best free site search 4.4

9.Shopify Search & Discovery

Shoppers who use site search are the highest-intent visitors a store has, and most stores serve them badly. Shopify's own Search & Discovery app fixes synonyms, filters and ranking for free, which makes it the easiest yes on this list.

Pricing
Free, by Shopify
View on App Store →
  • JobOn-site search and filters
  • PriceCompletely free
  • ByShopify itself
  • Best forStores with 50+ products

What wins us over

  • First-party Shopify app, free forever
  • Search synonyms, filters and product boosts
  • Customers who search convert at multiples of those who browse

What to consider

  • Less powerful than paid search apps at large catalog sizes
  • Worthless on tiny catalogs where browsing is enough
Our verdict: A free install that pays off the moment your catalog is big enough that customers search instead of scroll.
Ecom Wizzard review cover
New: AI support workspaceNo reviews yet

10.Ecom Wizzard

The newest entry here, fresh on the App Store as of June 2026. Ecom Wizzard connects to your store read-only and assembles an AI support workspace from your orders, customers and products. Too new to rank against the veterans, but free and worth a look.

Pricing
Free, early access
View on App Store →
  • StatusLaunched June 11, 2026
  • JobAI support workspace
  • AccessRead-only store data
  • PriceFree right now

What wins us over

  • Unifies orders, customers and product data into one support dashboard
  • AI-assisted replies with full customer context
  • Free while it builds its review base, so trying it costs nothing

What to consider

  • Brand new, with no reviews yet to lean on
  • Feature depth trails the established helpdesks for now
Our verdict: One to watch rather than a proven pick. At free, the cost of finding out whether it fits your support workflow is zero.
The pattern that works

One app per revenue job

The stores that get this right give every app a defined, revenue-adjacent job with no overlap. Start with the bottleneck costing you the most and work outward.

Capture

Build the list

Alia captures emails, Klaviyo turns them into welcome, abandoned-cart and winback revenue.

Convert

Earn the trust

Loox or Judge.me put real customer proof on product pages. PageFly matches landing pages to ads.

Expand

Grow the order

Upsell.com works the thank-you page. Rebuy personalizes the cart once you have volume.

Retain

Keep them coming

Smile.io rewards the second purchase and turns happy buyers into referrers.

Sequencing tip: a brand-new store needs three of these, not eleven. Reviews, lead capture and a post-purchase upsell come first. Add the rest as each bottleneck appears, and keep customer-facing apps under ten to protect page speed.

How to choose the best Shopify app

Don't shop by category, shop by bottleneck. The right app is the one that fixes the specific thing costing you money right now, whether that's average order value, conversion rate, or repeat purchases.

One job per app

Give every app a single revenue job and avoid overlap. A post-purchase upsell, a reviews app, and an email platform cover most stores; add specialised tools only when a clear bottleneck justifies them.

Total cost, not sticker price

Many apps bill by orders, emails sent, or attributed revenue, so the headline price rarely reflects what you'll pay at scale. Model each app at your real monthly volume before you commit.

Speed and support

Every app injects scripts that can slow your storefront, and page speed directly affects conversion. Favour fast, well-reviewed, well-supported apps, and uninstall anything you stop using.

How much do Shopify apps cost in 2026?

Pricing models vary widely. Here's the realistic range for 2026:

  • Free tiers: Judge.me offers unlimited review requests free, and many apps include a free plan for small stores.
  • Flat monthly: Most apps run roughly $10 to $50 per month each, with page builders like PageFly in that band.
  • Usage-based: Loox bills by orders, and email tools like Klaviyo scale with list size and sends.
  • Revenue-based: Upsell.com and Rebuy price on a sliding scale tied to the extra revenue they generate.
  • Total stack: A lean eight-to-ten app stack commonly lands between $100 and $400 per month combined; re-audit it every quarter.
How we test

Why you can trust this ranking

These apps run on stores in our own network. The picks come from dashboards, not directory browsing.

01

We run them

Apps earn a spot by performing on stores we operate ourselves.

02

Five criteria

Revenue impact, setup speed, pricing fairness, page-speed cost, and support quality.

03

Independence first

We may earn commissions, but no app can buy a higher rank. New apps get labeled as new.

04

Kept current

Ratings and pricing checked against live App Store listings in June 2026. Verify before you install.

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Questions

Frequently asked questions

What are the must-have Shopify apps in 2026?

For most stores: a reviews app (Judge.me free or Loox for visual brands), lead capture (Alia), and a post-purchase upsell (Upsell.com, formerly ReConvert). Add Klaviyo when the email list justifies it.

How many apps should a Shopify store install?

Eight to fifteen total, and ideally under ten customer-facing apps. Every script you add costs page speed, and page speed costs conversion. Install for the bottleneck, not the category.

Is ReConvert the same as Upsell.com?

Yes. ReConvert rebranded to Upsell.com in 2026. Same app, same team, same 4.8-star listing, broader scope across cart, checkout and post-purchase upsells.

Do Shopify apps slow down your store?

They can. Each app may inject scripts that add load time. Keep the customer-facing count lean, remove apps you stop using, and re-test speed after every install.

What is Ecom Wizzard?

A new AI support workspace that launched on the App Store in June 2026. It connects read-only to your store data and assembles a support dashboard with AI-assisted replies. Too new to have reviews, but currently free.

What is the best Shopify app overall?

For most stores it's Upsell.com (formerly ReConvert). A post-purchase upsell monetizes traffic you have already paid for, lifts average order value immediately, and tends to pay for itself faster than almost any other app.

Are free Shopify apps worth using?

Yes. Judge.me delivers unlimited review requests on a genuinely useful free plan, and several apps offer free tiers that are enough for a new store. Start free, then upgrade only when volume justifies it.

Which Shopify app should I install first?

Install for your biggest bottleneck. If traffic converts but spends little, start with a post-purchase upsell. If you have traffic but few sales, start with reviews and lead capture before anything else.

What is a Shopify app?

A Shopify app is an add-on you install from the Shopify App Store to give your store features Shopify doesn't include out of the box - things like post-purchase upsells, product reviews, email and SMS marketing, loyalty programs, and custom landing pages. Apps connect securely to your store's data and admin, and most charge a monthly or usage-based fee, though many offer free plans.

The best Shopify apps each do one revenue-adjacent job well. Rather than installing dozens, successful stores build a lean stack where every app has a defined purpose - lifting average order value, recovering carts, collecting reviews, or growing the email list - with as little overlap and page-speed cost as possible.

Key takeaways

  • Most stores need roughly eight to fifteen apps, not dozens - install for the bottleneck, not the category.
  • A post-purchase upsell (Upsell.com) and a reviews app (Loox or Judge.me) are near-universal wins.
  • Klaviyo is the standard for email and SMS once your list is large enough to justify it.
  • Every app adds scripts that can slow your store, so keep the customer-facing count lean.
  • Pricing ranges from free (Judge.me) to flat monthly, usage-based, and revenue-based models.
In short

A Shopify app extends your store with revenue features Shopify leaves out, from upsells to reviews to email. For 2026, Upsell.com is the best post-purchase upsell, Loox the best reviews app, and Klaviyo the email and SMS standard - install for your bottleneck and keep the stack lean.